The surge in consumers setting up social media accounts on key platforms over the last decade has transformed this medium to being one of the top 3 go-to-media to reach target audiences. In the SA context, the high penetration levels that mobile devices have in all segments, make this the most opportune medium for any communication drive.
The opportunities are clear for all to see in terms of reach, access, content quality, etc. What has proven to be a challenge, are the high saturation levels of advertisers doing the same thing, at the same time, expecting the same response. What we hold as a basis, is that social media consumer don’t log onto their accounts to be advertised to. Instead, this we believe, they are looking for stories, for content.
