The starting point of our approach begins with the gathering of multi-dimensional insights into a number of areas. These being our clients’ overall business, their product/service basket, their brand(s), their competitors and the overall industry/market their competing in. The most important of these, would be understanding their product/service basket and brand(s) from the point-of-view of their specific target customer segment(s).
A thorough understanding of our client’s customer segments is critical, this as it informs and backs every decision we make thereafter. We then apply these insights in:
- concept development (theme and copy),
- developing deliverables (graphics, audio, video, etc.), and
- media planning, execution & monitoring.
With today’s customer bombarded with all kinds of campaigns at every turn, we know that coming up with themes & messaging that grab and keep their attention, is but the first challenging step. An integrated omnichannel plan is required to consistently convey the communication drive in and on strategically placed media at opportune times.
Every campaign has specific intentions and outcomes. These R.o.I indicators are always clearly outlined at the onset, and adhered to at every step of development through to placing and monitoring on various media outlets.
In short, we take the joy in our ability & freedom to imajine impactful & measurable advertising of your service/product basket and brand(s):